SEO & Local SEO
Get found where it counts.
Professional SEO with Sistrix, Ahrefs and Screaming Frog. I build SEO systems that deliver long-term — technical foundation, strong content and local visibility for your business.
Search engine optimization
SEO isn't a trick. SEO is a system.
SEO makes your business visible on Google exactly when potential customers search for what you offer. Not luck — strategy.
I combine technical precision with data-driven content strategy and local optimization. The result: sustainable rankings, more organic traffic and measurably more customer inquiries — without ongoing click costs.
Unlike many agencies, I don't work with vague promises but with professional tools like Sistrix, Ahrefs and Screaming Frog. Every decision is data-based, every improvement measurable.
SEO vs. Google Ads
Professional tools
Data-driven, not gut feeling.
I work with the leading SEO tools in the DACH region and worldwide. Every analysis, every recommendation and every optimization is based on real data.
Sistrix
The Sistrix visibility index is my compass for every SEO strategy. Keyword monitoring, competitor analysis, ranking history and content gaps — all data-based, nothing from the gut.
- Visibility index & ranking tracking
- Keyword research with volume & CPC
- Competitor analysis & content gaps
- SERP feature monitoring
Ahrefs
Ahrefs has the largest backlink database in the world. I use it for link profile analysis, content research and finding growth opportunities others miss.
- Backlink audit & link profile analysis
- Content Explorer & keyword research
- Referring domains & broken-link analysis
- Competitor content gap analysis
Screaming Frog
Screaming Frog crawls your site the way Google does — finding everything that's technically wrong. From broken links to missing meta tags to redirect chains.
- Full website crawl
- Broken links, redirect chains, canonicals
- Meta tags, headings, duplicate content
- Structured data & schema validation
Services
Four pillars. One result.
Technical foundation, strategic content, local presence and transparent reporting — these four pillars mesh together.
Technical SEO
The foundation. If Google can't properly crawl and index your site, the best content is useless.
- Core Web Vitals & PageSpeed optimization
- Crawlability, index management & XML sitemap
- Structured data (Schema.org / JSON-LD)
- hreflang, canonicals & redirect management
- HTTPS, HSTS, security headers
- Mobile-first optimization
Content & on-page
Google ranks pages that serve user intent better than the competition. I make sure your content does exactly that.
- Keyword research with Sistrix & Ahrefs
- Topic clusters & TOFU/MOFU/BOFU strategy
- SEO-optimized copy & landing pages
- Meta titles & descriptions focused on CTR
- Internal linking & site structure
- Strengthen E-E-A-T signals
Local SEO
Essential for any business with a local catchment area. I make you the first choice in your city and region on Google.
- Google Business Profile optimization
- NAP consistency (name, address, phone)
- Local backlinks & directories
- Review strategy & management
- LocalBusiness schema markup
- Local landing pages (location pages)
Reporting & tracking
No SEO without measurement. You get monthly reports with clear KPIs — no buzzword bingo, just numbers that count.
- Google Search Console & GA4 setup
- Conversion tracking & goals
- Monthly reports with ranking progress
- Visibility index monitoring (Sistrix)
- Backlink monitoring (Ahrefs)
- Transparent KPIs & ROI view
How it works
From analysis to top ranking.
No 100-page PDF, no waiting for months. Clear process, transparent communication, measurable results.
- 01Free SEO analysisI check your site with Screaming Frog, Sistrix and Ahrefs: technical state, rankings, backlinks, competition. You get an honest assessment — free and no obligation.
- 02Strategy & roadmapBased on the analysis I create an SEO strategy with concrete measures, priorities and timeline. Not a 100-page PDF — a clear plan.
- 03ExecutionTechnical optimization, content creation, on-page, local SEO — I execute the strategy. You don't have to worry about anything, but every step is communicated transparently.
- 04Monitoring & optimizationSEO isn't a one-off. I monitor rankings, traffic and conversions, optimize continuously and report monthly. Your visibility grows month over month.
Regional & national
SEO in your city.
I work with businesses in Grafschaft Bentheim, Emsland and nationwide. For local businesses I build city-specific SEO strategies with a local focus.
FAQ
Common questions about SEO.
What does SEO cost at Web & Search?+
It depends on industry, competition and goals — I calculate ongoing retainers and one-off audits individually. In the free first call we look at your situation and I give you a concrete offer.
How fast will I see SEO results?+
First measurable improvements in rankings and traffic show after 4–8 weeks. For stable top positions on competitive keywords, SEO needs 3–6 months. But the effect is sustainable — unlike ads, which stop the moment you stop paying.
Why Sistrix, Ahrefs and Screaming Frog?+
Sistrix is the standard for visibility analysis in the DACH region. Ahrefs has the largest backlink database in the world. Screaming Frog is the most precise tool for technical SEO audits. This combination covers every dimension of search engine optimization — from keyword research through link profile to technical crawl.
Do I also need a new website for good SEO?+
Not necessarily. If your current site is technically sound, I optimize it. If it's dated (slow, not mobile-friendly, no HTTPS), I recommend a new one — including an SEO foundation.
What's the difference between SEO and Google Ads?+
Google Ads brings traffic immediately but costs per click. SEO takes longer but delivers sustainable, free traffic. Ideal is a combination: Ads for immediate visibility, SEO for long-term growth.
Do you also offer Local SEO?+
Yes, Local SEO is a focus. Google Business Profile, local backlinks, NAP consistency, review strategy and location pages — everything you need to be on top in your region on Google.
How does the collaboration work?+
First call (free, 30 min) → SEO analysis → strategy & offer → execution → monthly reporting. Communication runs via video, WhatsApp or on-site. All transparent, no fine print.
Do you only serve Grafschaft Bentheim?+
No. My office is in Emlichheim, but I work with clients across all of Grafschaft Bentheim, Emsland and nationwide. On-site meetings are possible in the region any time, daily work runs digitally.
Let's talk about your project.
A free first consultation, an honest assessment and a fixed-price offer within 48 hours.
You talk to me directly — Jörg Wiggerink