Google Ads management
Google Ads management — advertising that pays off.
I plan, build and manage your Google Ads campaigns personally — as a freelancer instead of an agency. Checked daily, optimised weekly and clearly explained every month.
Services
Everything around Google Ads — from a single source.
From the first account check to ongoing management. You decide where we start.
Strategy & consulting
Which goals, which keywords, which budget? We define what Google Ads should do for you — and how we measure success.
Account setup & campaigns
Clean account structure, the right campaign types, strong ad copy and all extensions — so Google and customers understand you.
Ongoing management
Search terms, bids, budgets and ads are improved continuously. You get results instead of work.
Google Ads audit
Already running ads? I review your account and show you where budget leaks and what can improve right away.
Conversion tracking
Measure calls, forms and purchases properly — with Google Analytics 4, Tag Manager and Consent Mode v2, set up GDPR-compliant.
Google Shopping & Merchant Center
Product feed, Merchant Center and Shopping campaigns for online shops — so your products appear on Google with image and price.
Landing pages that convince
The best ad is useless if the landing page doesn't convince. As a web designer I also improve the page your clicks land on.
Plain-language reporting
Every month in plain words: what it cost, what it brought, what an enquiry costs — and what the next step is.
How I work
Checked daily, explained monthly.
An AI assistant checks your account every day for wasted budget, tracking failures and outliers. I review and approve every change myself — no autopilot.
Strategy
- Define goals and metrics, such as cost per enquiry
- Keyword and competitor research
- Spread the budget sensibly across campaigns
- Narrow down region, times and audiences
Setup
- Account structure and campaigns by goal
- Ad copy, images and extensions
- Conversion tracking for calls, forms and purchases
- Review and polish of landing pages
Optimisation
- Daily checks of budget, tracking and outliers
- Weekly exclusion of irrelevant search terms
- Bids and budgets steered by results
- Test ads and keep the better one
In every engagement
This is always included.
- Daily checks with a same-day alert when something goes off track
- Weekly search-term analysis and exclusions
- Bid and budget management based on real results
- Ongoing ad tests
- Maintenance of extensions and assets
- Monitoring of conversion tracking
- Monthly report in plain language
- One fixed contact — by phone, video or in person
Google Shopping & Merchant Center
Your products with image and price — right on Google.
Google Merchant Center is the product hub for Shopping ads and free product listings. With a clean product feed, Google shows your products to exactly the people searching for them.
Merchant Center setup
Create the account, verify the website, add shipping, returns and tax — and link it with Google Ads.
Product feed optimisation
Better titles, descriptions, product categories, GTINs and attributes. Google uses the feed to decide when and where your product appears.
Fix errors and suspensions
Disapproved products, policy warnings or suspended accounts: I find the cause and get your products back into the ads.
Shopping and Performance Max campaigns
Product groups by margin and bestsellers, so budget flows where it drives revenue.
Free product listings
Even without ad spend, your products can appear in the Shopping tab — if the feed is right.
Shop connection
Automatic sync with Shopify, WooCommerce or your own shop, so prices and stock are always up to date.
Campaign types
The right format for every goal.
Search ads
Ads for people searching for your service right now. The classic for enquiries and calls.
Performance Max
Google's AI format across Search, Shopping, YouTube and Display — strong when tracking and data are solid.
Google Shopping
Product ads with image and price for online shops, managed through Merchant Center.
Display & remarketing
Banner ads in the Google network and targeted reminders for visitors who haven't bought or enquired yet.
YouTube & Demand Gen
Video and image ads that create demand and build brand awareness.
Local campaigns
Calls, directions and visits for local businesses — from the County of Bentheim to all of Germany.
Who it's for
Google Ads for your business model.
Local businesses & trades
More calls and enquiries from your region — without wasted reach outside your catchment area.
Online shops
More revenue with Shopping, Performance Max and a clean product feed in Merchant Center.
B2B & service providers
Qualified enquiries instead of mere clicks: campaigns focused on enquiries and appointments.
Freelancer instead of agency
Why work with me — and not a big agency?
One fixed contact
You always talk to me — not to a rotating junior team.
20+ years of e-commerce
I know advertising from the merchant's and business owner's side, not just from the ad account.
Your account stays yours
The ad account belongs to you and you pay the budget directly to Google. You keep full access at all times.
Honest assessment
If ads don't pay off for you, I'll say so — and recommend pausing instead of paying on.
Costs
What does Google Ads management cost?
The costs consist of two parts: the ad budget you pay directly to Google, and my management. How much management makes sense depends on goals, campaign scope and channels — a local trade business needs something different from an online shop with thousands of products.
After the free first consultation you get a clear offer within 48 hours — with no hidden costs.
Want to check yourself first?
The free Google Ads checklist shows you in 25 points where your account is leaving potential on the table.
Get the checklistProcess
How we get started.
- 01
First call & account check
We talk about your goals. If there's already an account, I look at it beforehand.
- 02
Strategy & offer
You get a clear recommendation and an offer within 48 hours.
- 03
Setup & tracking
Campaigns, ads and conversion tracking are set up or cleaned up.
- 04
Optimisation & reporting
Ongoing improvement and a monthly report that shows what the advertising brings.
FAQ
Frequently asked questions about Google Ads management.
How much ad budget do I need?+
It depends on industry, region and competition. For a local business a modest monthly budget is often enough; competitive industries need more. In the first call I estimate what budget will realistically show results.
How quickly will I see results?+
Search ads often bring clicks within the first days. Reliable statements about whether a campaign pays off are usually possible after three to four weeks — then we scale or adjust.
Who owns the ad account?+
You do. I work in your account through manager access. You pay the budget directly to Google and keep full access at all times — even if we end our collaboration.
Do you take over existing accounts?+
Yes. I start with an audit, fix issues such as missing tracking or irrelevant search terms, and optimise from there.
Freelancer or agency — which is better?+
A large agency has more people, a freelancer shorter paths. With me you have one fixed contact who knows your account instead of changing account managers. For most small and medium-sized businesses that is the more efficient route.
What is Google Merchant Center?+
Merchant Center is Google's product hub. It holds your product data — titles, prices, images, availability. Shopping ads and free product listings are created from it. The better the product feed, the more often and more relevantly your products appear.
Is Google Shopping worth it for my shop?+
For most online shops yes, because Shopping ads show product, image and price right in search. How much depends on margin, competition and feed quality — I check that before we start.
Do you use AI?+
Yes, as a tool. An AI assistant checks your account daily and makes suggestions. I decide which changes go live — responsibility and strategy stay with me.
Let's talk about your ads.
New account or existing campaigns: in the free first consultation we look at where Google Ads can drive revenue for you.
Planning an online shop? See Shopify stores