About me
Hi, I'm Jörg. IT, web & SEO since 1998.
From Emlichheim, Grafschaft Bentheim, Germany — serving clients nationwide. Over 25 years of practice in IT, web development and SEO, 20+ of those in senior e-commerce roles. IHK-certified trainer (Germany) for e-commerce professionals. Specialties: modern web stacks and technical SEO for solo entrepreneurs, associations and mid-market.
I started in 1998 — still with table layouts, GIF buttons and a first web server under my desk. Over the years CMS, SEO and Google Ads were added, later modern web stacks. Today I prefer working with the fastest tools the market offers — and pick what really fits each project.
For over 20 years I've been in senior, executive roles in e-commerce and web — from building online shops to performance marketing and website strategy for mid-sized companies. That day-to-day experience as an e-commerce lead flows directly into every project at Web & Search — the name I have been running client projects under since 2011. You don't get agency theory, but solutions that have to work in a real business environment.
My focus today is on high-performance websites with a modern stack, technical SEO and honest Google Ads campaigns. No agency baggage, no unnecessary tools — just clean work that pays off. That's exactly why I've been with most of my clients for years: because I know their industry, their goals and their stumbling blocks.
Since 2021 I'm also an IHK-certified trainer (Germany) for e-commerce professionals — passing my practice officially to the next generation. Keeps me at the pulse of what really works in e-commerce.
I live in Grafschaft Bentheim, like good films, bad puns and anything that helps make the world a little more efficient. If you have an existing site that underperforms — or need a new presence that actually delivers — drop me a line. First call is free, no strings, and honest.
Journey
Over 25 years at home on the web.
From table layouts and modem connections to performance websites and AI — the key milestones.
- 1998First steps
Started with table layouts, GIF buttons and a first web server under the desk. First HTML pages for clubs and small businesses.
- 2003Discovered SEO
As Google slowly got serious, the first optimizations came along — meta tags, clean content, backlinks. The start of a love for data and search results.
- 2006E-commerce responsibility
First senior role in e-commerce — building online shops, introducing conversion tracking, scaling performance marketing. Still my day job, where I have to deliver measurable results every day.
- 2010Own projects in parallel
First steady clients in Grafschaft Bentheim — clubs, trades, freelancers. Main stack at the time: WordPress with a custom theme. The day-to-day e-commerce experience flows straight into every client project.
- 2011Web & Search is born
The side projects get a name: since 2011, everything I build and maintain for clients runs under Web & Search — web design, SEO and later Google Ads from a single source.
- 2021IHK trainer
Passed the IHK examination as a trainer for e-commerce professionals (Germany). Since then I officially pass my practice to the next generation — and stay at the pulse of what really works.
- 2024Stack switch
Performance, security and maintainability force a rethink. Step by step switch to a modern stack — WordPress only when the client explicitly wants it.
How I work
Four principles. No excuses.
Direct line
You talk to me, not to three account managers. Replies within 24 hours, often in minutes — also on WhatsApp.
Honest reporting
If something isn't working, I say so. I don't sell you measures that don't help — even if it means less short-term revenue for me.
Long-term partnerships
I've been with most of my clients for years. Trust grows with every delivered project — and that's worth more to me than a quick win.
Learn today, deliver tomorrow
New frameworks, new SEO updates, new best practices — I learn every day so you get what works today, not what was modern three years ago.
Honest and clear
What you get — and what you don't.
So you know right away whether we fit.
- Clean code, maintainable for years to come
- Performance >95/100 as standard, not premium
- Clear pricing, clear processes, clear communication
- Personal contact for the entire contract term
- Honest recommendations — even when I earn less from them
- GDPR, imprint & privacy clean from the start
- Plugin bingo with 40 WordPress extensions
- SEO promises like "Guaranteed #1"
- Hidden follow-up costs or unclear billing
- Outsourcing to India at €5 per hour
- Templates that look like 1,000 other sites
- A forgotten client after three weeks of silence
Common questions
What clients often ask before the first call.
Why work with you and not with an agency?+
At an agency you often talk to an account manager who then passes your wishes two floors over to the designer and developer — Chinese-whispers included. With me there is exactly one point of contact: me. That's not a marketing slogan, that's operational reality.
What if you're sick or on holiday?+
Planned breaks I announce in time. For critical emergencies (site offline) I have on-call agreements — and a backup network of two colleagues who can step in at short notice.
Am I too small a client for you?+
No. I work with freelancers, small clubs and mid-sized businesses — but also with larger B2B companies. The most important yardstick: does it fit personally, and do we both believe in the project.
What's the first step?+
30 minutes free first call — Zoom or phone. You talk, I listen, ask targeted questions. By the end you know what's feasible and what it costs. No sales pitch, no pressure.
Do you also do "SEO only" without a website rebuild?+
Yes, gladly. If your site is technically sound, I optimize it — without trying to push a rebuild. Audit free, then concrete measures with a roadmap.
Still have questions?
Drop me a line or call — I usually reply within 24 hours.
Let's talk about your project.
A free first consultation, an honest assessment and a fixed-price offer within 48 hours.
You talk to me directly — Jörg Wiggerink